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TV Blog: Could a Mainstream Manufacturer Come Back to Telemark?
Long ago, telemark teamed with gear. Speaking of it is to almost invoke dinosaurs and Bronze Age civilizations. It happened on this earth but is so detached from the current time as to seem fantastical. Brands that would later seem far from the free-heel world were then integral to its rise. The late Canadian backcountry firm G3 and their Targa binding – a model now often reviled in retrospect, usually unfairly – may be the best-selling telemark trap of all time. And Blac

Jack O'Brien
3 days ago3 min read


TV Blog: The Great Movement Toward Performance Gear
Skiing – no matter the discipline – has long evolved toward more rigid gear. Skiers of the alpine style saw their boots turn from leather to plastic in the 1960s, the first step in a progression toward lighter, higher performance materials as the decades wore on. From leathers on clamp-down bindings to the carbon/grilamid footwear of today, alpine boots have modernized markedly. Even snowboarding has entered this realm, with companies like Phantom Snow developing plastic, h

Jack O'Brien
3 days ago2 min read


The Great Unconformity In Telemark Knowledge
Recent telemark lore reminds us that the sport not so long ago suffered a profound retrograde. Roughly from the late-aughts to only a few years ago, telemark was dismissed, ignored, forgotten. Telemark is dead, an idiom that oft left the mouths of retailers unable to move free-heel gear as the sport fell out of favor in the 2000s evolved into a refrain uttered at the sport's expense, used by a skiing populace all too ready to throw telemark under the bus. No one cares you t

Jack O'Brien
3 days ago3 min read


Big Money and Big Tech: Outdoor Get's Sold Out
I did something today I thought I never would. In the silence of my windowless office, I opened a new browser, and clicked over to Black Diamond Equipment’s site. I renewed my industry discount, received their boilerplate Welcome Back! email, and bought two rechargeable headlamps. After checking a few work emails I then headed over to a large outdoor deal site, perused countless options in grid layout, and purchased a few LifeStraw water bottles and a new Katadyn pump-action

Jack O'Brien
3 days ago6 min read


Castle Peak and the Broken Discourse on Avalanche Incidents
Social media became the main conduit for discussing a generation-defining avalanche. In the process, conjecture and reaction reigned.

Jack O'Brien
3 days ago9 min read


This Might Just Be Telemark's Year
But it’s far from guaranteed The snow was odd at the base of the mountain; slushy on the surface, but icy and firm just below. My skis shuddered trying to find an edge as meltwater soaked my ski pants. Nearing the bottom, I skied toward a younger telemark skier, fresh-faced and with his goggles running under his helmet. As I approached him, he flicked his skis in a balanced nose butter, spinning completely before coming to rest, looking right at me. “Nice, man,” I said to the

Jack O'Brien
7 days ago5 min read


A Ski Writer's Journey
Thoughts on why we do this. I woke up before my family on that chilly November morning, and sat at my computer with a cup of coffee as the sunrise filled our living room with light. I was checking my telemark blog’s Instagram for the usual reasons, hoping that I might have a few likes, maybe a few new followers. Instead I had a message. It was a note from a fellow telemark content creator. He had been offered a recurring column at a mainstream ski magazine but wasn’t sure if

Jack O'Brien
7 days ago4 min read


The Outdoor World's Tenuous Relationship With Criticism
And the role the writer plays Desolation, from The Course of Empire, by Thomas Cole (1836) A single old lamp with a broken leg lights the living room, the sun having long ago left the western horizon behind. My children are asleep upstairs. And I’m standing just feet from my television, fiddling with a tiny Apple TV remote, trying to bring to the screen a ski movie I’ve been told for months I need to see. Released in the fall of 2025, the Armada Skis team film Ornada, with it

Jack O'Brien
7 days ago6 min read


Many Insiders Point to a Diminished Outdoor Media Landscape. But How Do Readers Actually Feel?
In a dizzying world of corporate-run legacy publications, indie new-age crusaders of long-form, and affiliate-link cash cows–all competing for eyes with social media–the question remains: what do outdoor readers really want?

Jack O'Brien
Mar 1014 min read


BLISTER's Coverage of Telemark Is Unlike Any Other Site. Seriously.
At times appearing dismissive of the free-heel method, there actually may be more to BLISTER’s treatment of The Turn than meets the eye.

Jack O'Brien
Dec 14, 20256 min read


Dreams Come True Telemark Ski Mountaineering on Mont Blanc
A Telemark Voices guest essay on skiing continental Europe's highest peak
Rasmus Skov Husted
Dec 8, 202511 min read


Ski Media Has Better Things to Cover Than Black Friday Deals
How the coverage of Black Friday and Cyber Monday reveal the ills of outdoor media

Jack O'Brien
Dec 2, 20254 min read


Welcome To The New Age -Telemark Evolves Into Its Modern Form
What that might mean and why it might matter.

Jack O'Brien
Oct 25, 20255 min read


Hello Again, Telemark
Here we go again.

Jack O'Brien
Oct 1, 20253 min read


Telemark Skiing is Back
A protracted if quiet DIY gear revolution and a steadfast base has kept the flame alive in telemark for decades. Now the sport’s...

Jack O'Brien
Jan 6, 202513 min read


TV Blog: Should Telemark Equipment Try to Compete With AT?
Fundamental to recent telemark folklore is the notion that as alpine (and certainly alpine touring) equipment evolved over the 90s and...

Jack O'Brien
Dec 2, 20243 min read


Josh Madsen, The Leader of Telemark, Steps Away. Then Returns.
Once the leading voice of the sport, Josh Madsen's long path has come to a fraught crossroads

Jack O'Brien
Nov 23, 202418 min read


TV Blog: What Does the Lay Tele Skier Want?
The bleeding edge in backcountry free-heel skiing innovation has finally permeated the telemark ether. And at last manufacturers have...

Jack O'Brien
Nov 18, 20243 min read


TV Blog: Telemark's Mini Reemergence in Outdoor Media
For a time, telemark seemed to disappear altogether from the outdoor media landscape. While Craig Dostie’s EarnYourTurns always kept...

Jack O'Brien
Nov 13, 20242 min read


Does Every Turn Have to Be a Telemark Turn?
And other musings on free-heel philosophy The firm, cold surface made the snow climb exhilarating. Even as the last in an ad hoc group...

Jack O'Brien
Nov 11, 20247 min read
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